Hey! I’m Alex, owner of Beauty by Alexandra.

My journey within the beauty industry began in 2020, developing a results-driven approach to both treatments and education. With six years of hands-on experience, my work is defined by attention to detail, advanced technique and a commitment to high industry standards.

In 2024, l qualified as an educator, allowing me to share my knowledge with beauty professionals who are ready to elevate their skills and progress with confidence. Education has become one of the most rewarding parts of my career, enabling me to guide others using real industry experience, not theory alone.

Being awarded Regional Beauty Therapist of the Year in 2023 remains one of my proudest achievements and represents the dedication I bring to every client and student I work with.

Today, Beauty by Alexandra is a space where luxury treatments and professional education meet — offering clients outstanding results and students the knowledge, structure and support needed to succeed in the beauty industry.